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Privacy Policy

Privacy Policy


We ask that you read this privacy notice carefully as it contains important information on who we are, how and why we collect, store, use and share personal information, your rights in relation to your personal information and on how to contact us and supervisory authorities in the event you have a complaint.

Who we are?

D.D Fish Supplies Ltd (a company incorporated in England with company registration number 05015516 and whose registered office address is 50-54 Oswald Road, Scunthorpe, North Lincolnshire, DN15 7PQ)

Why do we need your personal information?
We need your personal information to:

Put together your orders and deliver them to your chosen delivery address.
Verify your identity and payment details and take payment for your order.
Communicate with you about your account, order or delivery.
Provide you with information relating to our products and services.
Operate the website and provide customer service.
Investigate any issues with our website, your account, order or delivery.
Personalise your experience of the website and our services.
Monitor website performance, behaviour and usage.
Monitor marketing and service communication performance.
Send you information about new products, services, promotions or special offers.
Send you information about related goods or services of selected third parties that may be of interest to you.
Meet legal, regulatory and compliance requirements.

When do we collect your personal information?

create an account with one of our sales agents and make a purchase.
contact us by phone to create an account and make a purchase.
engage with us on social media.
contact us by any means with queries, complaints etc.
comment on or review our products and services.
fill out any forms on our website.
complete any postal forms.

What personal data do we collect?

delivery address
telephone number
mobile number
email address
order details
payment card information

How we use information we collect?

We use the information we collect primarily to provide, maintain, protect and improve our current products and to develop new ones. We use personal information collected through our Site and sales agents. For example, we may use your information to:

Improve our services, Site and how we operate our business;
Understand and enhance your experience using our Site, products and services;
Provide and deliver products and services you request;
Process, manage, complete, and account for transactions;
Provide customer support and respond to your requests, comments and inquiries;
Invite you to participate in customer research;
Create and manage online accounts you establish;
Send you related information, including confirmations, invoices, technical notices, updates, security alerts and support and administrative messages;
Communicate with you about promotions, and news about products and services offered by D.D Fish Supplies;
Link or combine it with other information we get from third parties, to help understand your needs and provide you with better service; and
Comply with and enforce applicable legal requirements, industry standards, our policies, and our terms of use; and
Protect, investigate and deter against fraudulent, unauthorised or illegal activity.

Your personal data is shared by us with third party recipients that include:

Any law enforcement agencies or court of law if we are under a duty to disclose or share your personal information in order to comply with any legal obligations.
Worldpay (our payment provider)
Any other third parties for the purposes of fraud protection and credit risk reduction.
We will not sell, rent or share your personal data with any third-parties in any manner other than to process your order or which hasn’t been outlined above without your explicit consent.
What legal basis do we have for processing your data?

The data protection laws set out a number of reasons for which a company may collect and process your personal data, including:

Consent: In specific situations, we collect and process your data with your consent. For example, when you complete a survey or leave a product review.
Contractual obligations: In certain circumstances we need your personal data to comply with our contractual obligations. For example, if you order products from us we’ll collect your address details to enable us to deliver your order.
Legal compliance: If the law requires us to, we may need to collect and process your personal data. For example, passing on the details of people involved in criminal activity.
Legitimate interest: In specific situations, we require your data to pursue our legitimate interest in a way which would reasonably be expected as part of running our business and which does not impact your rights, freedoms or interests. For example, we will use your purchase history or preferences to offer you personalised promotions.

How we keep your data safe

Keeping information about you secure is very important to us so we store and process your personal information in accordance with the high standards required under data protection legislation.All information you provide us is stored on secure servers. Any payment transactions are encrypted using PCI compliant technology. We follow the Payment Card Industry Data Security Standard (PCI DSS) when handling credit card data. Access to your personal data is password protected.We limit access to your personal information to those who have a genuine business need to know it. Those processing your information will do so only in an authorised manner and are subject to a duty of confidentiality.

How long do we keep your information for?

We will keep your personal information for as long as you’re a customer. If you haven’t made a purchase or engaged with us for 3 years or more, then we’ll remove you from our customer database. After you stop being a customer, we may keep your data for up to 7 years after the last time you interacted with us. This could include one of the ways specified in ‘How we use information we collect?

Your rights under data protection laws

At any time you have the right to:

Object to us processing your personal data where we are processing your data based on our legitimate interest. If you ask us to stop processing your personal data on this basis, we will stop processing your personal data unless we can demonstrate compelling grounds as to why the processing should continue in accordance with data protection laws.
Withdraw consent for us to process your personal data where we are processing your data based on your consent.

Right of access:

You have the right to receive confirmation on whether your personal data is being processed by us and how we’re using that personal data.

You have the right to access your personal data which we are processing.

You can exercise this right for free. However, under data protection laws we are entitled to refuse to process your request, or to charge a fee, if we feel the request is manifestly unfounded or excessive. We will endeavour to respond to all requests for access to personal data within one (1) month. However, where requests are complex or numerous we will aim to respond and comply within a further two (2) months. Where an extension is required, we will inform you of this within one (1) month of receiving your original request and explain why the extension is necessary.

Right of rectification:

You have the right to have us rectify any inaccurate personal data we hold about you.
You have the right to have incomplete personal data we hold about you completed with information you wish to provide.

We take reasonable steps to check the accuracy of any information you provide us under this right and correct it where requested

Right of restriction:

You have the right to restrict our processing of personal data where:
The accuracy of the data is being contested by you.
You consider the processing of your data to be unlawful.
We are processing your data on the basis of our legitimate interest.
You object to the processing of your data on the basis of our legitimate interest.

Where any exercise by you of your right to restriction determines that our processing of particular personal data are to be restricted, we will then only process the relevant personal data in accordance with your consent and, in addition, for storage purposes and for the purpose of legal claims.

Right of data portability:

You have the right to receive your personal data in a structured, standard machine-readable format and the right to transmit such personal data to another controller.

Right of erasure:

You have the right to require we erase your personal data which we are processing where:
The processing of that data is no longer necessary in relation to the purposes for which your personal data was collected or otherwise originally processed.
You have withdrawn your consent and there is no other legal ground we can use to process your data.
You object to the processing of your personal data and we have no overriding legitimate interest for our processing.
The personal data has been unlawfully processed.
The erasure is required for compliance with a law to which we are subject.

Please make sure you provide the following identification documents as part of your application:

One proof of identity – we can accept an unexpired copy of either your passport or your driver’s licence
One proof of address – we can accept a copy of most recent (and less than 3 months old) credit or debit card statement or a utility bill showing the same name and address on your account or driving license where it hasn’t be used as proof of identity (see above)
Please note that withdrawing consent for specific processing of your data will limit our ability to provide our services to you.

If you would like to exercise these rights, please contact us
D.D Fish Supplies Ltd, Unit 8, Grimsby Seafood Village, Wickham Road, Grimsby, DN31 3SX or email

We may update this privacy policy from time to time, so you should periodically check this page for changes